Presenting a thought to support the Swacch Bharat campaign. The credit to the original concept goes to my wife.
In my IIT and IIM days, selling campus T-Shirts was a way to part fund the institute festival. Just trying to take the concept a little further. Please give you valuable feedback below.
The Product:
Swacch Bharat T-Shirts with design in line with attached image should be made available. The T-Shirts will have the logo of the sponsor at the back which can be Corporates, NGOs etc.
Value Proposition
These T-Shirts will be available for sale @ 100 per piece. The entire proceeds will be given to a special purpose Government fund which will install One Dustbin for every 10 T-Shirts sold.
Role of the Sponsor
The Sponsor will be bear the cost of making and selling the T-shirts as well as giving the proceeds to the government with the cell no of the buyers. The quality of the T-Shirt will be a function of the value the Sponsor associates with their brand.
Role of the Government
- Acknowledge to each and every volunteer that their contribution has been received
- Ensure use of the funds collected under the scheme exclusively for creating dustbins
- Maintain a live tracker of funds collected and dustbins installed including location
Checks and Balances
- Each buyer will get an acknowledgement SMS from the government of their contribution to Swacch Bharat.
- The Government website will display the details of the T-Shirts sold and dustbins placed
- This will also include the address of each dustbin alongwith a pic
PS: Both the T-Shirts and the Dustbins need to be Made in India.
Love the idea of the t-shirts. They are relatively inexpensive for everyone to buy and are a great way to spread the word.
ReplyDeleteGood Going Aviral..will sure participate by making E-Waste to a ZERO Level..
ReplyDeleteVery good idea. The only issue I see is the govt. involvement. Chances of the "dustbin" funds usurped by some govt. Legislator /babu or corpprator is too high. How about a private company for trash collection and dustbin cleaning/maintenance? Also, a sponsor can fund the dustbins- and their cleaning in exchange for advertisement space on the dustbin. Govt involvement is limited to awarding which sponser will get the advertisement space via online bids. Bids can be in terms of number of bins and how frequently bins will be cleaned etc. Sponsor can contract a trash company directly without involving govt.
ReplyDelete